TEAM MEMBERS SHARE THEIR WORK EXPERIENCES


Silke
Senior Consultant

Since 2012, Silke has worked at blueSummit in Hamburg.

 



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Already when I was greeted for the first time, it was clear to me: My colleague and subsequent boss greeted me with sneakers and a Nordic ‘moin’.”

 

This is how Silke remembers her job interview and recounts what happened afterwards.

Aside from your first impression, why did you choose blueSummit, Silke?

During my university studies, via a student job, I was introduced to online marketing, more precisely SEA. It quickly became clear to me that I would like to work in this segment after my university studies and I thus also did a practical semester in online marketing. At my last job, someone recommended blueSummit to me. And thus the legendary job interview took place.

How has your career at blueSummit gone so far?

With blueSummit’s support, I wrote my Bachelor’s Thesis on the theme of the customer journey for a customer. Immediately thereafter, I remained as a Trainee at blueSummit and, thanks to my experience, I was even able to somewhat reduce the timeframe of my traineeship. I then became an Online Marketing Consultant and assumed responsibility for my first customers. I now am a Senior Consultant and pass on my knowledge as a Mentor to Trainees.

What do you appreciate the most of blueSummit?

The diverse customer projects make it possible to exhaust the various facets of online marketing. It never becomes boring and I have quickly assumed responsibility. In so doing, I can always count on the support and open doors of my colleagues and superiors who help me with their comprehensive technical and industry knowledge and contribute new approaches.

Quite personally, I greatly enjoy actively cooperating in my workplace and intensively devoting myself to certain themes. I can also provide support outside of my technical area, e.g. during the organization of team events or the layout of the offices. In this regard, however, the following always applies: Many things can happen–nothing has to happen.

What do you particularly value about blueSummit?

I am currently supporting two accounts. A retail customer and a service customer expect from me a precisely-targeted controlling of the SEA campaigns in multiple countries and with a wide array of local characteristics and languages. In this regard, due to the spatial distance, we communicate via the project management tool, e-mail and teleconference–and exclusively in English. In addition to reporting the performance, my contact persons receive in-depth analyses and recommendations. The optimization of the SEA accounts is in the forefront as well as the goal-attainment and constant testing. In this regard, the ideas and strategies of the customers and the changes which occur on the technical side repeatedly require a new mind-set and embracing new paths.

What are your concrete tasks?

I am currently supporting two accounts. A retail customer and a service customer expect from me a precisely-targeted controlling of the SEA campaigns in multiple countries and with a wide array of local characteristics and languages. In this regard, due to the spatial distance, we communicate via the project management tool, e-mail and teleconference–and exclusively in English. In addition to reporting the performance, my contact persons receive in-depth analyses and recommendations. The optimization of the SEA accounts is in the forefront as well as the goal-attainment and constant testing. In this regard, the ideas and strategies of the customers and the changes which occur on the technical side repeatedly require a new mind-set and embracing new paths.

What do you do when you are not at blueSummit’s office?

After quitting time, I do boxing upon a regular basis. By doing boxing, it clears my mind and I get good exercise. Otherwise, I like to get together with friends upon a regular basis, take advantage of the many opportunities available in Hamburg and also use my annual pass for the fabulous Hamburg Zoo. In addition, my newest hobby is scuba-diving which will be the focus of my vacation plans.

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