GOOGLE SHOPPING & DATA FEED
Today, advertising formats showing detailed product information such as product pictures, prices, and the names of dealers are essential components of successful performance marketing. blueSummit can assist you in the production to increase your visibility in your chosen search environment.
GOOGLE SHOPPING & DATA FEED WITH BLUESUMMIT
Google – and its Google shopping campaigns – is probably the best known platform for product-feed marketing. Nevertheless, the importance of product feed is rapidly growing for other players on the market, for example, price comparison portals or Amazon, with its Amazon product ads.
In the case of Google Shopping, the delivery of ads is no longer based on booked keywords, as in classic text format, but now links to stored product data of a data feed in the Google Merchant Center by comparison of the search request. This means that data delivered from a feed vary, depending on the user’s search request. The challenge therefore lies not only in the creation of a complete product feed, but also in its continuous adaptation and optimisation.
The members of our PFO team are proven Google Shopping specialists and professionals experienced in the use of Google Advertising. Furthermore, we work in close collaboration with the market’s leading feed engine providers, including Feed Dynamix and Productsup.
WHAT WE OFFER
- Strong presence for purchase-relevant search requests
- Establishment of a complete feed structure
- Content enrichment from feeds to increase qualified traffic and revenues
- Day-to-day adaptation and optimization of feeds
- Cross-platform campaign handling
- Comprehensive A/B testing
- The utilization of market-leading technologies
- Innovative control algorithms for the measurement of successful growth
- Extensive experience based on exceptional industry-expertise (more than 60 clients) and daily optimization and management of more than 8 million products
Browse through our SportScheck Case Study to discover how we significantly increased our customer’s sales and visibility with Google Shopping.