SEARCH ENGINE ADVERTISING (SEA)
Search Engine Advertising is one of the core expertise areas at blueSummit. Whether with ad wording, bid management or product feed optimization, our certified SEA experts exploit the full potentials of search engines like Google, Yahoo, Bing und Yandex for our clients.
OUR SEA STRATEGY
We join with our clients to design and realize SEA campaign strategies that generate qualified, results-oriented, and sustainable search engine traffic. We support our clients not only in the development of their SEA strategies, but also in the establishment and optimization of SEA campaigns across all search engines. We are actively involved at every phase of your SEA strategy – from the definition of objectives to implementation, evaluation, and optimization.
Step-by-Step to Higher Returns on Investment:
In the first step, we familiarize ourselves with your online marketing strategy. We then conduct an in-depth analysis to gain understanding of your market and identify where potentials lie. On the basis of the results of this, we recognize which areas conceal growth potentials and develop a custom SEA strategy to meet your precise needs. By the definition of target-oriented campaign structures, the selection of relevant keywords, and the design of click-intensive ad wording, we individually structure your accounts and optimize them in accordance with your specified objectives. We ensure maximum efficiency within the bounds of your budget by means of continuous analysis and consistent, holistic measurement of the success of your campaigns.
WHAT WE OFFER
- Certification by international search engines
- Accredited Google AdWords experts
- Numerous years of experience with prominent global brands and niche-market providers
- The use of our own, specially developed, tested and proven control algorithms and tools
- An extensive network of market-leading technology partners
- Campaign management in more than 20 languages
- Transparent reporting
- SEA coaching and knowledge transfer for your employees
- Pay-for-performance compensation models
SEA is particularly effective for ensuring your success in the context of a holistic, cross-channel, performance marketing strategy. Considerable synergy effects can be generated especially in conjunction with Search Engine Optimization. We would be pleased to advise you on how to identify the ideal performance marketing strategy for your needs.